Last month we were invited as a guest speaker to the inaugural WineBiz conference. We think it is a great opportunity for the South African wine industry to get involved and get together to move our industry forward into the future.
The WineBiz Conference, focusing on the marketing and sales of wine, offers a comprehensive programme presented over two days at the Erinvale Hotel and Spa on 26 and 27 July 2011.
The current economic climate drives competitive marketing and sales strategies and wine marketers need to keep abreast of trends, be innovative and use all possible resources available to them. Attending the WineBiz conference will not only inspire you in the fields of marketing, strategy, sales and sustainability, but will also leave you with a wealth of knowledge, tips and tactics and allow you to network with industry peers and likeminded professionals.
The conference will cover topics such as wine and social media, brand building, customer service, emerging markets, consumer profiling and much more. Speakers will include marketing and media specialists, journalists, public relations and strategic development specialists.
Winestyle.biz will be speaking from a restaurants point of view — here is a brief outline:-
Topic: - Wine Listing at Restaurants
* Understanding restaurant wine list management
* Role of the wine to the relevance of the food menu
* Role of representative of wineries versus representatives of distributors
* The relationship between the Winery owner and the Restaurant owner
* Tasting versus Training
* Incentives for restaurant staff
* Winery representative’s strategy in maintaining repeat listings
The full presentation notes can be downloaded from the Winestyle.biz website here
The full presentation notes can be downloaded from the Winestyle.biz website here
Posted: winestyle.biz
Source: winebiz
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